Case Studies

Field Force Reinvented

How Maniarr's Khakhra achieved 98% attendance compliance and real-time visibility with Neome

Maniarr's Khakhra used Neome to digitize field attendance, beat planning, visit logging, order management, inventory, and reporting.

Maniarr's KhakhraFMCG manufacturing and distributionGujarat, India

98%+

Attendance compliance

5x

Faster order processing

100%

Order accuracy

12x

Reduced follow-up time

The challenge

Disconnected data, inconsistent reporting, and poor field visibility made daily execution hard to control.

  • WhatsApp messages, spreadsheets, and unstructured phone calls created operational chaos.
  • Manual order processing took 15-20 minutes and often introduced errors.
  • Attendance compliance was around 40%, with 30-40 missed logs monthly.
  • Beat adherence and field activity visibility were not available in real time.
  • Inventory mismatches appeared across distribution layers.
  • Teams spent around 2 hours every day on manual follow-ups.

The Neome solution

Neome provided a WhatsApp-like interface with structured field workflows, GPS verification, role-specific forms, and real-time dashboards.

Smart attendance

Time-bound prompts with automatic lockouts and GPS verification for accurate attendance.

Beat planning

Daily route assignment and real-time tracking for field team adherence.

Visit logging

GPS-tagged visits with role-specific forms and photo capture.

Order management

Stakeholder-specific workflows for CNF, super stockist, distributor, and retailer orders.

Inventory control

Live visibility and automated stock adjustments across distribution levels.

Real-time dashboard

Admin visibility across field operations, reporting, and performance.

Workflow digitized

1Maniarr's
2CNF
3Super Stockist
4Distributors
5Retailers

Before and after Neome

Before
After
~40% attendance compliance
98%+ attendance compliance
30-40 missed attendance logs per month
Fewer than 5 missed logs per month
15-20 minutes per order
Under 3 minutes per order
Poor beat plan adherence
Routinely tracked beat adherence
Verbal visit reporting
GPS and form-based visit logs
~2 hours/day of manual follow-up
Under 10 minutes/day
Inconsistent order accuracy
100% order accuracy

Measured outcomes

60/62

Invitations accepted

Fast rollout adoption.

33

Monthly active users

Recurring platform engagement.

43,021

Messages exchanged

High chat-led usage.

78,362

Report accesses

Operational visibility at scale.

252,398

Spreadsheet edits

Structured updates captured.

29.41 GB

Data exchanged

Active field operations data.

Key learnings

  • A familiar WhatsApp-like interface reduced the learning curve.
  • Modular rollout across roles helped adoption without disruption.
  • Tight integration between inventory and orders prevented data silos.
  • Real-time tracking and transparency improved field team compliance.
We had no idea if the team was visiting clients or just reporting visits. Everything was manual and disconnected.
Vatsal, Business Owner

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